FIORETTA TEAM: 10 questions with fabric designer Emine Özpay

FIORETTA TEAM: 10 questions with fabric designer Emine Özpay

FIORETTA TEAM: 10 questions with fabric designer Emine Özpay

Emine Özpay has been designing curtain fabrics as a fabric designer at Fioretta Home for more than 8 years. In our short interview, she explains

1. When did you first know that you wanted to become a fabric designer?

I can’t say that I always knew that I wanted to be a fabric designer. I actually first started to work in a department of yarn and fabric dyeing. That was one of my first job positions in the textile industry. And that’s also how I first came in contact with fabric design. I liked the creative aspect of the job. In addition, the overall working environment in this department was very appealing to me. So I decided to continue my education and specialize in this field.

2. Can you tell us about your journey to becoming a fabric designer?

At the time of my decision to change slightly my field, I already had a background in textiles but I needed to learn the NedGraphics Textile Design Software. So I started to attend an evening course which also guaranteed job placement after its completion. In my first job as a fabric designer, coincidently, I also worked mainly on curtain fabrics. Then I designed other types of fabrics for some time just to come back to curtains at my current position at Fioretta.

3. How long have you been working as a fabric designer at Fioretta Home?

It has been more than 8 years now.

4. Is designing curtain fabrics different from designing any other kind of fabric? If yes how?

Yes, it’s different. For me personally, it is a little bit easier because of the weaves used for curtain fabrics. In other fabrics, e.g. the ones used for bed covers or upholstery the weaves are more layered so it takes a much longer time to prepare them. But of course, now I speak about jacquard and dobby fabrics which we usually produce in Fioretta. The production process is slightly different for other types of curtain fabrics like printed or burnout fabrics.

5. Where do you find inspiration for your designs?

I find inspiration all around me e.g. in nature or architecture. But I have to say that the process of transforming the initial inspiration into a final fabric design has changed a lot. When I first started as a fabric designer we used to hand-draw objects we liked and then we slowly adapted them to fabric patterns. However, due to the rapid circulation of new trends in the textile industry nowadays, we need to produce new designs much faster. That’s why we do lots of research online to speed up the process.

6. How would you describe Fioretta’s new collection of curtain fabrics? How is it different from the previous collection?

As always we tried to keep up with the latest trends and make our collection as modern and innovative as possible. In comparison with our previous collection, we have given a big priority to fabrics with natural-looking textures. But it is also important to say that whenever we prepare a new collection, we closely listen to the requests and preferences of our local agents and customers. These are also very often incorporated in our designs.

fioretta curtain fabrics
Preparation of hangers for the Fioretta Home’s new collection of curtain fabrics

7. How are new collections at Fioretta Home being prepared? Could you take us through the development process step by step?

When we decide to prepare a new collection, which is usually twice a year, we first gather as a team for a preparatory meeting. After we choose the quality and types of fabrics we want to focus on, we start to research and select the patterns. All chosen patterns need to be then transformed into weaving patterns. A weaving pattern is basically a plan composed of white and red squares used by weavers to program the looms. In this way, we produce the first samples, and if we like them, we add some more color variants. Finally, as the last step, we prepare the hangers. These are then presented at home textile exhibitions we regularly attend or send to the customers.

8. Is there a particular design in the new collection that’s your favorite and if so, why?

There is this modern, plain, very natural-looking design which everybody seems to love. That one is probably my favorite. I would like to say that it is one of my creations but unfortunately, it is not the case. It was actually my boss’s idea. He had a very good feeling about it and he was right. It even seems that it may become one of our most popular designs of all time.

9. How would you describe the latest trends in curtain fabrics and home textiles in general?

Regarding curtain fabrics, there is currently a trend to combine natural and pastel colors. On the other hand, for home textiles in general, the biggest priority is sustainability. This is also reflected in the rising popularity of recycled fabrics, which are fabrics produced from recycled polyester yarns. Fioretta Home can also produce most of its designs from recycled yarns but the prices of these fabrics are usually slightly higher. That’s why we work with recycled yarns only if we receive such requests from our customers.

10. How would you describe your personal style in interior design?

I like contemporary and minimalist interior designs. By the way, these styles are also characteristic for the Fioretta brand. So I can genuinely say that most of the curtain fabrics I have designed for Fioretta I would also hang, without any hesitation, in my living room (laugh).

Browse more curtain fabrics designed by Emine here.

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