Who we are


SAFAŞ TEKSTIL is a home textile manufacturer and a curtain fabric wholesaler located in Bursa, Turkey. We are proud to be a family business founded by Şaban Faidelibaş and his son Ali, who registered their brand FIORETTA in 2005. The brand specializes in the production of jacquard and dobby curtain fabrics as well as string curtains produced from polyester, viscose, poly-cotton, poly-linen, as well as other blends.  The export activities are carried out by its sister company A.B.H. TEKSTIL. We supply home textile brands and retailers all around the world and keep counting our happy customers.


The founder of the company, Şaban Faidelibaş, comes from Kayseri, a city in Central Anatolia, Turkey. He got married to his wife Fatma in 1967 and had two children – a boy Ali and a girl Şerife. He was bitten by an entrepreneurship bug at a very young age and looking for new opportunities he and his family moved to Istanbul. Here, he built his own fabric pleating machine and started to produce and sell pleated skirts in 1980.

As the business kept growing, Şaban, joined by his son Ali, decided to start producing their own fabrics for their skirt collection. They rented some premises in Bursa and bought their first weaving loom in 1995 while continuing with their garment production in Istanbul. However, fabric weaving turned out to be their true passion and it soon became the main focus of their company called SAFAŞ TEKSTIL.

First three years they were selling only semi-finished fabrics, mainly at the local market, while continuing to master their craft. Noticing an opportunity in a fast-growing home textiles industry, they decided to shift slightly their business. They sold their first fully finished curtain fabric in 1997 and they have never looked back.

They attended their first international fair in 2001 in Istanbul with a huge success. The word about their fabrics spread and they started to receive orders also from customers outside of Turkey. The good name of the company quickly helped the brand find its representatives abroad. With their help, SAFAŞ TEKSTIL has built a strong presence on the Italian, Portuguese, Spanish, and Greek market and keeps expanding to other countries around the world.


Ali is today responsible for the day-to-day operations of SAFAS TEKSTIL, helped by his wife Sibel as well as his sister Şerife. Under their direction, FIORETTA keeps adding new and exciting designs to its collection and setting new trends in the home textile industry. The company’s website was completely revamped in 2021 and the new and improved fioretta.com strives to provide a high level of service  and quality products to an even broader range of customers.


We love challenges and we are not afraid to experiment. We started to produce string curtains on a weaving loom as the first company in the world in 2004. We have developed unique string curtains with accessories and created many fancy yarns from which we keep producing our original designs. Not being a company with mass production also enables us to go the extra mile for our customers. Are you starting a new project and looking for a reliable supplier who will be always easy to reach?  Then we are the right partner for you.

Our mission is to create extra value for our customers providing them with first-class home textiles and excellent service quality without losing the human touch.